Alex Rowbotham – Freelance Web Designer

British freelance web developer, media designer and photographer.

For over 30 years, I have been crafting digital media solutions, working closely with clients both locally and internationally. Every project has been an opportunity to explore new challenges, learn new tools, and expand my creative and technical skills. For me, learning is not optional – it is an integral part of the design process.

I have spent much of my career as a freelance web designer, collaborating with small and medium-sized businesses. Along the way, I have also partnered with design agencies, artists, and individuals on personal websites, each project offering a unique perspective and creative challenge.

In 2001, I stepped into the role of Creative Director in Rome. This was a shift from hands-on design to leadership and collaboration – guiding projects, shaping creative approaches with clients, and briefing teams to bring ideas to life. I have worked alongside talented graphic and animation artists, integrating creative and technical expertise to deliver cohesive, high-quality results. I listen more than I speak, believing that the best ideas come from understanding both the client’s needs and the team’s insights.

My work during this period ranged from online digital solutions for diverse industries to immersive 360° screen presentations for trade fairs and museum installations. Some projects were truly grand in scale, including collaborations in Saudi Arabia and the Emirates, such as the Dubai World Cup – Meydan.

In 2007, I co-founded Luce Dipinta Multivisioni, an Italian non-profit cultural association dedicated to exploring the intersection of image, sound, and performance. Through video mapping, festivals, and one-off events, we have aimed to broaden the public’s understanding of projection technology and its creative potential. I also developed and maintained the association’s website, along with related festival websites, ensuring the digital presence matched the innovation of the work itself.

Through every project, my focus remains the same: to create thoughtful, effective, and engaging digital experiences, while constantly learning and growing as a designer, leader, and collaborator.