Quality photography for online campaigns and website design helps establish credibility in the marketplace and encourages visitors to stay on the site and engage with the content. Stunning photography of a business’ products, services, team and facilities help establish professionalism and enhance branding. With engaging imagery, visitors are likely to stay longer and really get to know the business and their products and services.
Getting Quality Photography
There are several different approaches you can take to obtain quality photography for your website, including:
Hire a professional photographer
Use stock images
Take your own photographs
Each of these avenues has its advantages depending on your budget and project constraints.
Hire a Professional
Hiring a professional photographer, while it does require an upfront investment, will consequently end up paying for itself with quality photographs unique to your brand. A professional photographer will create images you need in order to tell your story well. Professional photography used in your web design ultimately creates the feeling you want to convey with your brand, and engage visitors on your site.
Buy Stock Photography
A great way of getting high quality photography for online campaigns is using stock photography agencies. Stock photography offers great quality, often at low cost. But perhaps won’t necessarily tell your story well. In addition, the same images you use could quite possibly be found elsewhere across the web. In certain instances, using stock images can be an affordable and quick way to get quality imagery on your website. Stock providers include Alamy, ImageBrief, PhotographersDirect and, although not strictly an image stock company, 500px. Images can be purchased from their contributors, many of them talented amateurs. You may find a bargain or even someone willing to do your photography from scratch.
Take Your Own Photography
If you’ve got an eye for design, it may be beneficial for you to take your own photos for your website. Until you have professional photography made, using your own pictures as temporary placeholders will avoid having blank spaces on your website. If you know your way around a camera, or have a restricted budget, this may be the way to go.
Remember, photography speaks for you on your website. Choosing the right photograph is more important than just using any old image. Ultimately, when it comes to web design, quality photography can make or break your brand presence and deliver a pretty good return on your investment.
My photography services include undertaking commissions at home and abroad, studio based or on location. Photos can also be purchased under license from my image archive. In addition these are available from Photographers Direct, Image Brief and image bank specialist Alamy. Examples of work undertaken can be found below, or by visiting FotoPrints.co.uk the online image and photographic print website.