First of all, like your website, your email marketing and your printed material, your video is representative of your brand. Therefore make sure your clips look and sound professional as this will protect and enhance your brand reputation. And, show your customers that you care.
Using moving images allows you to create an emotional connection with the viewer. And, by putting a face to your brand, product or service, it makes you more memorable and creates a positive impact on their buying decision.
How to use video marketing on your website
The great thing with video marketing is that its uses are endless – you can use it to create a short introduction about business, or to introduce a new service or product you have launched.
Create presentations without shooting video
It can take a lot of time to plan, script, shoot and edit a presentation. However, an idea doesn’t always need fresh content to be shot. Because telling a story is also done using existing images or video, graphics and text. Most of all, you need a good script too.
The following presentation was produced for the Meningitis Research Foundation. ‘Not Enough Time’ was inspired by a poem of the same title, by Daniel Rowbotham following the loss of his daughter in 2008.
Anyone may use this presentation if by doing so it helps in raising awareness. Click here for more information.